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History of ECG Brand

The start of production
1996

The history of the ECG brand began in 1996 when the brand was created and first ECG products came to life. Microwave ovens experienced a tremendous sales success. From the very start, and particularly thanks to attractive prices and a relatively wide range of products, they became a strong competitor to traditional brands. After several years of sales, another important feature became apparent – reliability. Microwave ovens have therefore become the cornerstone among the ECG products.

Reliability has turned into one of the fundamental features of the ECG’s ever expanding product range.

K+B Progres, the owner of the ECG brand, further invested a considerable effort and funds into the development of other products. Thanks to a well-chosen strategic approach to offer quality products for attractive prices, other products of the small home electrical appliances range became successful representatives of the ECG brand. Continuous expansion of the product range of small kitchen and home appliances enabled the brand to gradually take the position on retail shelves of specialised electrical stores as well as chain stores. However, as time went by, the brand did not stand still: within a few years it entered the arena of audio video products and televisions. In the following years it grew into categories of the so-called large home appliances, such as refrigerators, washing machines, dishwashers, etc. This was followed by a logical expansion of built-in appliances by offering quality and affordable models of built-in boards, ovens and extractor hoods. This way ECG has become a brand with a full range of consumer electronics and home appliances.

Moving Forward

The era of sales of ECG products began in the country of origin, in the Czech Republic. In the nineties most electronics products were sold in retail outlets of independent electrical retailers. Continuous expansion of the range of small kitchen and home appliances enabled the brand to gradually take the position on retail shelves of specialised electrical shops of chain stores and hypermarkets. With the rise of online transactions and a subsequent development of e-shops, the ECG brand did not stay aloof. Over time, the brand has become a solid pillar of a stable range of products across the entire spectrum of sales channels in the Czech Republic.

  • 1996 The era of sales of ECG products began in the country of origin, in the Czech Republic
  • 2005 After establishing itself in the domestic market, ECG products headed abroad, first to the Slovak neighbours.
  • 2008 This was followed by expansion to other neighbouring country, Hungary
  • 2012 – 2013 Other markets that have seen a successful establishment of the brand are Croatia, Slovenia, Serbia, Bosnia and Herzegovina, and Montenegro
  • 2014 This was followed by expansion to Lithuania, Estonia and Latvia
  • 2013 – 2015 ECG products got their chance in advanced western European markets in Germany and Austria where they stood up to the fierce competition of both . Part of range ECG products got their chance in Italy, France, Spain and Netherlands too.

Development and growth of the brand has not stopped, however. Every day ECG teams make effort to help ECG products write another chapter of the new history of the ECG brand.

How our brand expanded

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  • Sales open in 1 countries

    1999
  • Sales open in 2 countries

    2005
  • Sales open in 2 countries

    2009
  • Sales open in 11 countries

    2011
  • Sales open in 13 countries

    2012
  • Sales open in 19 countries

    2013
  • Sales open in 20 countries

    2014
  • Sales open in 21 countries

    2015
  • Sales open in 19 countries

    2016